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217th is your strategic partner in design and business.

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What We Do

We get to the “why” of your business and develop strategies to cut through the noise and reach your clients through intentional design. We create brands out of businesses and help yours (finally) look sharp online. We create experiences your clients can navigate intuitively. We know how imperative it is for small business to survive the wave of technology that their customers have adapted and come to expect. We’re here to bring your brand up to speed and position your business as a trusted leader.

How We Do it


Research + Strategy

Brand Immersion Sessions nail down your brand's identity, position, and course to smashing success. These invaluable insights will steer our project course.

Design + Create

Our visions aligned, we begin co-crafting your messaging and campaign strategy together. A collaborative approach includes the client’s input at every step.

Implement + Iterate

Now’s the time to put the brand into practice. Implement and coach your team on how to BE the brand.


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“Businesses can no longer afford to ignore design and their user’s experience.”

Kelly Johnson  |  CEO, Founder

Case Study:
Eastern Acupuncture

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California natives Petra Frenkel and Gordon Byun are passionate about pickles. Gordon was raised on a steady diet of kimchi in a traditional Korean family. Helping his mom make the spice mixture and prepare the vegetables, he learned from the best. Petra blames her pickle obsession on her parents who migrated to SoCal from New York. Dissatisfied with the L.A. pickle ecosystem, her parents made kosher pickles at home. Petra became a bit of a pickle-snob, but thinks that everyone should eat delicious things, so it’s really more of an egalitarian snobbery.