Finally, get clear on your Brand direction.

We know how it is. To know what you want your business to become, but not knowing exactly how to get there. Brace yourself- it’s a process.

The first thing you have to do is get extremely clear on who your business is for. Make it simple- look at who your typical client is and start there. Make your business decisions with this person in the forefront of your mind.

Nowadays creating a caption on Instagram can be nerve-wracking. Relax and recall your best conversations and exchanges with clients. This is the same voice you should bring to your captions, content and written copy on your website. Don’t overthink it.

Audit your team and take inventory of the skillsets you can build upon. Some may have a natural knack for interacting with customers, some may be more introverted and great at writing or curating images. Tap in to your team.

Kelly Johnson